4. There Are Too Many Better Options
It’s safe to say that they have the most talented and deepest roster of wrestlers on the planet, and if they want, they can pretty much add anybody they choose to their NXT developmental league if that person is willing.
The side effect of WWE’s influx of stars with previous fan bases is that fans have more options than ever before in who they support. While Roman Reigns has acceptable looks and skills, he doesn’t excel at anything.
As a result, fans can simply point to other WWE Superstars who are better wrestlers, better characters, more skilled in the art of persuasion, and so on. That isn’t to say that Roman Reigns doesn’t have supporters; rather, it’s just that they number in the hundreds rather than thousands.
It’s difficult not to argue that Roman Reigns is only getting this extended opportunity to succeed because the injury plague has claimed so many other performers, notably John Cena. Despite all of the talk about Cena being fatigued and prone to injuries, he is still WWE’s top star, and Vince McMahon stated (only half-jokingly) that he expects Cena to be a part of WWE until he’s 70. It would appear that he won’t compete for most of that time period, but Cena is an indestructible robot from the future sent by God himself, so who knows?
In a nutshell, it’s better to be Reigns because everyone is talking about him. And while Cena continues to sell merchandise and have featured main events (remember, the major bout of WrestleMania 32 was almost certainly going to be John Cena vs The Undertaker before injuries struck), Reigns will never truly get a chance to succeed or fail on his own. And while that may seem to be a good thing for WWE from a financial perspective (since if Roman tanks with no safety net, they’d be in trouble), it also means that they probably won’t ever reach a “do or die” moment with Reigns where he actually gets to be The Man.
As it stands currently, WWE can always back off on Reigns and try again later, because someone like Cena is there to hold things together.