バックドロップ_ブルーThe Kardashians, for example, launched “Keeping Up With the Kardashians,” which I believe has led to our social media feeds. We also find a combination of truth and fabrication on there, and we’re left to figure out who’s telling the truth, who isn’t who they claim to be, and so on. Gordon points out that our uncertainty about what’s genuine and fake makes everything more intriguing rather than less.

However, platforms tend to view phonies as bad actors, and billions of dollars are spent on “integrity” teams to get rid of them. Their presence, on the other hand, has had little impact on our usage of Facebook or Twitter, and there’s cause to suspect that it might help keep us hooked.

What is real and what isn’t? It might be a lot of fun to figure it out. And even if it doesn’t appear that way,